On Friday, Europe’s antitrust chief said that the Google’s proposal to increase competition in online shopping are bearing fruitful. He further suggested that Google may be able to avoid further fines.
Alphabet’s Google last year offered to allow price-comparison rivals to bid for advertising space at the top of a search page, giving them the chance to compete on equal terms, seeking to appease regulators after the European Commission fined it a record 2.4 billion euros ($2.8 billion) for favouring its own service.
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The US company submitted a second progress report at the end of September and failed to comply with the EU competition enforcer’s order could expose it to fines of up to 5 per cent of its average daily global turnover.
European Competition Commissioner Margrethe Vestager said she saw further improvement since Google’s first report in June showed some rivals had benefited from the company’s action.
Vestager told a briefing on the sidelines of the Globsec Tatra Summit,
“We had another compliance report … and we see improvements in numbers but we are still following it very, very closely and have taken no decision yet”
Google is offering discounted shopping advertisements to comply with the EU antitrust order, Baird Equity Research wrote in a September 30 note.
But some competitors in Britain, France, Germany, and the United States say Google’s changes do not go far enough, and Vestager said she was aware of such complaints.
“I take a keen interest in what some of the other shopping comparison services say. Having met with a couple of them, of course, that raises new questions for us”