Taylor Swift’s Eras tour has landed in the UK but no all of the megastar’s British fans are getting the same experience when it comes to seeing the singer live.
The Shake It Off hitmaker, 34, flew her private jet into Scotland last week for the first stop on the UK leg of her tour, performing three sold out shows in the Scottish capital of Edinburgh before jetting off to Liverpool to perform for her Scouse fans on Thursday, Friday and Saturday.
But despite Swiftie fever sweeping the U.K, with even politicians and councils getting in on the action with PR gestures for the star, the Eras tour has not been without its dramas. From fans being issued with police warnings ahead of shows to concert-goers forking out hundreds for restricted views, here’s some of the messiest Eras of the tour so far.
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TikTok/@hollyheatherevans)
One Scottish Swiftie splashed out for their coveted ticket to one of the Scottish shows last week, confessing to spending an eye-watering £680 on tickets for the Edinburgh show, only to end up staring at “view of a tent”. The upset fan turned to Instagram to share a barely visible snap of the stage from Murrayfield and vented: “Didn’t see anything on that diamond stage, I did have fun and I am grateful to have been there, but this was NOT worth £680. My tickets were direct from Ticketmaster, so this isn’t even reseller rate. So heartbroken. £680 is Php [Philippine peso] 50,000.”
Alongside the bleak view of the canvas, they added sardonically: “Paid £680 for this lovely view of a tent.” Naturally, fellow followers were quick to bombard the post with responses. One concurred: “£680 for any concert ticket is ridiculous.” Another questioned mockingly: “You spent £680 on a ticket to see anyone? ! Swifties are wild. She’s literally price gouging you all and you worship her.”
A third chimed in with fury: “Her ticket prices are disgraceful!” Amidst the commotion, a defender speculated the pricey tickets must be from resale, commenting: “£680 is 1000000% a reselling figure. I paid £180 at Anfield for the tickets – Don’t be so naïve.” Representatives from Ticketmaster and Taylor’s team are yet to comment.
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Crowds of 220,000 people flocked to Murrayfield Stadium to be part of Taylor’s record-breaking Eras tour. Fans were able to purchase left or right standing, general admission standing, a seated ticket or choose from the VIP packages. VIP packages unsurprisingly came in at the most expensive price out with some Swifties paying over £600 per ticket in the hopes they would have the best view in the house of the Cruel Summer star.
However, fans who had forked out hundreds for these tickets were left furious to discover that their VIP seats they bought directly off of Ticketmaster actually had a restricted view with the diamond area of the stage being blocked by a tent. Ticket holders in Section W of the stadium were left unable to see Taylor for most of the night due to multiple towers and tents being placed around the stage and have taken to TikTok to rant about the situation.
TikTok user @hollyheatherevans took to the social media platform to show off her “600 VIP view” as she fumed: “Was a great show Taylor, couldn’t see you though. #obstructedview #errorstour.” The clip showed the fan zooming into the big screen on the stage and then zooming out to show her obstructed view of the diamond area which was covered up by several towers and is also where Taylor sang for most of the night at her Edinburgh shows.
Similarly, another fan at Murrayfield, who was also seated in the VIP seats around the other side of the arena had the same experience, paying a whopping £680 for their ticket. User @itspatherb took to TikTok to show footage of her view which she captioned: “Paid £680 for this lovely view of a tent.”
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The disappointed fan wrote: “Didn’t see anything on the diamond stage. I did have fun and I am grateful to be there but this was not worth £680. That ticket is direct from Ticketmaster so it’s not even a reseller ticket. So heartbroken.” Another user advised in the comments: “The eras tour has a VIP email. I’d recommend giving them an email and complaining and complain about the stadium too.”
Official prices for the UK Eras tour started at £58.65 for the cheapest seated tickets, going up to as high as £194.75 for these seats. General admission standing tickets cost £110.40, with it costing £172.25 for fans wishing to stand at the front. For the flush Swifties, there are also three VIP packages available ranging from £222.60 to £387.40.
Taylor’s remaining U.K dates in Liverpool, Cardiff and London are all sold out but opportunistic scalpers have put their tickets up for sale on resale sites including Viagogo and Stubhub, with some offerings going for as much as an eye-watering £3,000 a ticket. According to Viagogo’s website, the cheapest tickets left in the Principality Stadium for Swift’s sole Cardiff gig on 18th June are from £284. Those tickets are in the U34 area level with the stage in the upper section to the left as you look towards the stage. Visibility of the stage is more likely to be poor in that section.
How to buy Taylor Swift Eras Tour tickets
Taylor Swift fans looking at resale tickets for the upcoming Eras Tour in the UK can purchase them from from a number of online retailers right now.
Sites such as viagogo and Vivid Seats allow fans to buy resale tickets from other fans. However, it is important to note that many event promoters say tickets should not be resold after initial purchase and will not be valid for admittance to gigs.
Fans attending live events with tickets acquired through resale websites are advised to double-check the ticket terms and conditions at the point of sale – such as Ticketmaster or Live Nation – to ensure a smooth live event experience. Tickets could be voided if they were found to be bought second-hand. As a result, fans are buying at their own risk.
With that said, viagogo also commented: “viagogo is a regulated marketplace where fans have the freedom to buy and sell tickets to their favourite live events, safely and securely, backed by a guarantee.”
Although the above sellers, including viagogo and Vivid Seats, are not “official” retailers, they do have a number of strict terms and conditions in place to keep ticket buyers and ticket sellers safe.
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