Travis Kelce and Jason Kelce have not only soared to New Heights — they’ve reportedly skyrocketed through the stratosphere when it comes to their new podcast deal.
According to a Variety source, the brothers struck a new deal for their wildly popular podcast with Amazon’s Wondery — one that is worth over $100 million and lasts for three years.
While New Heights has always been a fan-favorite among football fans, the amount of 92%ers has exploded in number ever since the Kansas City Chiefs tight end began dating Taylor Swift last summer. Though Swift has yet to be a guest on the pod, the Kelce brothers will frequently discuss Travis’ travels for Swift and make occasional mention of their romance. Both Jason and Travis have also praised Swift’s fans on the podcast numerous times and have acknowledged that they have made up a large number of their new listeners.
Needless to say, Jason and Travis’ alleged new deal has struck a chord with both football fans and Swifties alike — and none of them are holding back in their responses to the historic contract.
Jason Kelce #62 of the Philadelphia Eagles and Travis Kelce #87 of the Kansas City Chiefs embrace after an NFL football game against the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on November 20, 2023 in Kansas City, Missouri. The brothers’ reported $100 million ‘New Heights’ podcast deal sent fans into a frenzy in August 2024.
Ryan Kang/Getty Images
Dozens of social media users were quick to respond that the new deal is due to “The Taylor Swift Effect” … a.k.a, the undeniable influence and impact Swift — and her fans — have on anything the singer is involved in. (See also: the hundreds of millions in revenue and brand value Swift has brought to the NFL and the Chiefs.)
“Taylor swift influence is insane,” one person wrote via X (formerly known as Twitter), while another chimed in: “The Swiftie effect.”
Others were simply impressed by the Kelce brothers’ ability to wow audiences both on and off the grid iron.
“These guys stay winning on and off the field,” someone else tweeted.
“They got that bag no cap 😭😭😭,” another person noted.
Others, however, claimed New Heights was “mid” and couldn’t understand why the podcast inked such a historic deal when the Kelce brothers were “not interesting.” To counter that argument, one fan called Jason and Travis’ banter “hysterical” and that the pod was “the best insight into weekly games you can find.”
And lastly, some fans just wanted a piece of the pie.
“Damn can I have a dollar,” one person asked. “Can i have some,” another quipped.
